More relevant traffic.
Build visibility around the needs your business can serve well. Reach people researching a decision, comparing options or ready to act.
Be found.Be the choice.
More visibility. Better enquiries. A presence that keeps working for your business.
Search strategy, SEO and AI discovery, connected to your brand, content and customer experience. Be there when people look. Give them a reason to choose you.
Discuss your search presencePrivate consultancy. In person & virtually.Explore the opportunity
Search is a window into what your customers need. We turn that insight into a stronger presence, a more useful website and more opportunities for the business.
We look at the demand worth earning: the products, services, locations and questions that fit your commercial priorities. Then we connect technical foundations, original expertise and a considered buying journey, so discovery has somewhere valuable to lead.
Built around your ambition.
Grounded in your business.
A stronger reputation.
Make your expertise visible through useful answers, original work and a recognisable brand. Give people evidence they can trust.
Demand that compounds.
Build a library of valuable pages and experiences that can keep earning attention, reducing reliance on paid acquisition over time.
More business from discovery.
Connect the answer to the offer, the enquiry and the sale. Measure the value of the audience you attract, alongside its size.
Local needs. Complex decisions. New markets. AI answers. Each starts with a person trying to understand something or take a next step.
An example of customer intent
“Bespoke kitchens in Birmingham”
Be relevant to the place.
Bring service areas, genuine project work, location information and the visit or enquiry journey together. Local presence should reflect where the business can deliver.
- The experience we plan
- A useful local service page and a clear route to a design visit.
- The commercial measure
- Qualified local enquiries & booked visits
An example of customer intent
“How do I choose a bespoke kitchen?”
Help people make a decision.
Answer the real questions about design, materials, process and suitability. Give the customer ways to see the quality and explore their own preferences.
- The experience we plan
- A helpful guide connected to projects, products and the showroom.
- The commercial measure
- Engaged prospects & progress towards an enquiry
An example of customer intent
“Property developments in Oman”
Meet a different market.
Consider the audience, language, location and offer together. Build useful market pages with a consistent brand and a relevant route to an informed conversation.
- The experience we plan
- A dedicated market experience, with the right local context.
- The commercial measure
- Relevant market visibility & qualified interest
An example of customer intent
“What should I consider before commissioning a kitchen?”
Make the expertise clear.
Publish accessible, original answers, clear business information and evidence of the work. Check how the business is represented in AI answers and use what we learn to improve the source material.
- The experience we plan
- An authoritative answer with real examples and useful next steps.
- The commercial measure
- Observed mentions, referral visits & customer outcomes
Illustrative search journeys, paired with real work. These examples do not represent live search results or ranking claims.
The first search can happen long before the purchase. We consider every step, including what happens after someone becomes a customer.
One connected customer journey01 / 05
Omnia / A presence for a specific market
Answer the question that starts it.
Understand the questions, locations and buying intentions that fit the business. Prioritise demand by its commercial relevance, then plan the pages and content that deserve to meet it.
Demand research · Search intent · Commercial priorities
- What we look for
- Relevant search visibility and qualified visits
Make your expertise useful.
Publish original, clear information that helps people understand their options. Connect related topics, demonstrate the work and make the business easy for people and search systems to understand.
Editorial · Topic structure · Evidence & expertise
- What we look for
- Engaged visits and movement into the buying journey
Turn the answer into a next step.
Give the visitor a useful way to explore the offer: a product page, service guide, booking journey or interactive tool. Put the information and reassurance they need close to the decision.
Service & product pages · Conversion · Digital experience
- What we look for
- Enquiries, bookings, purchases and lead quality
Let the business see the value.
Carry the landing page and source into the enquiry record where available. Learn which topics and journeys bring the customers your team can serve best.
Analytics · CRM · Sales feedback
- What we look for
- Qualified pipeline and attributable revenue
Let every conversation teach you.
Bring sales questions, customer needs and performance data back into the content plan. Refresh useful pages, fill real gaps and build on the topics that contribute to the business.
Content improvement · Customer insight · Ongoing reviews
- What we look for
- Sustained demand, returning customers and commercial value
Every stage has a role. Every connection has an owner.
Explore the complete systemYour best search content comes from the business itself. The work you make. The questions your team answers. The decisions your customers need help with. We turn that knowledge into editorial, films, product stories and useful tools.
Brand direction and creative production give the content a recognisable voice. A strong page can support organic discovery, a campaign, a sales conversation and the next customer question.
Brand content & creativeA recognisable world.
The same position, visual language and standard of work, across the campaign, the website and the sales conversation.
The right story for the moment.
A film to create interest. A demonstration to make the value real. A detailed answer to help someone decide.
Make. Measure. Refine.
Test the idea, format and destination. Use audience behaviour and commercial feedback to guide the next piece of work.
Search visibility is the beginning of the picture. We connect discovery, customer behaviour and sales outcomes so your team can see which improvements deserve the next investment.
- 01 / Capture
The useful signals.
Campaigns, search visits, content, enquiries and orders.
- 02 / Connect
The customer context.
Consent-aware events, clean records and CRM outcomes.
- 03 / Understand
The commercial value.
Qualified demand, acquisition cost, revenue and margin.
- 04 / Improve
The next decision.
Refine the creative, offer, budget or buying journey.
The infrastructure underneath
First-party data.
Better-informed growth.
We define the events that matter, connect the relevant systems and check the quality of the information. Website analytics, pixels, server connections and data pipelines are selected around the business need.
The result is a shared view your team can use: what is working, where the gaps are and what to do next.
Inside our data & analytics systemWhat a useful review considers
Qualified discovery
Which topics bring people who fit the offer?
Cost to win a customer
How does acquisition cost compare with the value of the customer?
Enquiry to sale
Where does interest progress, and where is it being lost?
Margin & repeat business
Does the growth create value the business can sustain?
Measures are agreed for your business. We distinguish confirmed outcomes, attributed results and what the available data cannot explain.
The marketing is one part of a bigger business. We work on the connections that turn demand into revenue and give the business room to grow.
A reason to choose you.
The position, identity and creative expression make the offer distinctive. Customer insight shapes the story; performance helps us refine it.
Explore content & creativeSomewhere worth arriving.
The campaign and search promise continue into the website. Useful pages, buying tools and clear next steps help people act with confidence.
Explore websites & platformsA business ready to respond.
Enquiries arrive with context. Your team knows who owns the next action. CRM, automation and practical processes keep opportunities moving.
Explore sales & CRMA system that gets smarter.
Connected records and useful reporting show what to improve. Bespoke software and automation make the learning practical for the people running the business.
Explore data & analyticsReal businesses and real experiences from the practice. The brand, content, website and systems are considered as parts of the same commercial journey.
Expertise, made discoverable.
A dedicated publishing experience gives a property business a place to explain its markets, share knowledge and connect the reader to relevant opportunities.
Explore content & channelsA market, properly considered.
Language, reading direction and market context become part of the experience. A business can express the same identity while serving a different audience.
Explore the digital experiencesSelected work demonstrates the creative and technology. Campaign returns and search rankings depend on each engagement and are not claimed by these films.
The scope follows the opportunity. We agree what to improve first, what needs building and how the work will be owned, measured and maintained.
Demand & opportunity
Audience questions, search intent, competitors and commercial priorities. We identify the topics and markets worth earning a presence in.
Technical foundations
Crawlability, indexation, page structure, internal links, performance and relevant structured data. A website that people and search systems can navigate.
Content & authority
Original expertise, editorial, project stories, useful guides and film. Content with evidence behind it and a clear place in the customer journey.
Local & international presence
Accurate business information, service areas, relevant local pages and language or market structure where the business needs it.
AI search & discovery
Clear business facts, accessible answers and useful source content. We review observed visibility and referrals; rankings and AI citations are not guaranteed.
Conversion & commercial reporting
Connect search visits to enquiries, lead quality and sales where the data allows. Use the findings to improve the pages and the business response.
For AI discovery, we build on sound search foundations: accessible pages, useful original content and clear business information. Google’s guidance confirms that its AI search features do not require special AI markup.
Google’s guidance on AI searchPrivate consultancy / In person & virtually
Work directly with Roozbeh Saedi and Guy Watt. We spend time understanding the business, challenge the assumptions and help put the plan into practice, with your team and the specialists the work needs.
One focused priority or a wider growth programme. In-person working sessions, virtual consultancy and an agreed rhythm of delivery and review.
Meet the people behind Kajar
- 01
Understand.
Customers, offer, numbers and capacity. Agree the opportunity and what progress means.
- 02
Design.
One plan for the audience, creative, customer journey, data and sales connections.
- 03
Build.
Create the assets, launch the work and test the handovers with your team.
- 04
Improve.
Review the commercial picture, prioritise the next changes and build capability.
A few useful questions about the work.
Does this include SEO and AI search?
Yes. We connect technical SEO, useful content, local or international visibility and the review of AI search presence. The work shares the same foundations: clear business information, original expertise, accessible pages and a useful experience.
Can you guarantee rankings or AI recommendations?
No. Search platforms decide what they show, and AI answers vary by query and context. We can improve the foundations, quality and relevance of your presence, monitor what is observable and connect discovery to business outcomes.
How long does search take to work?
That depends on the starting point, competition, technical condition and work required. We establish a baseline and an achievable sequence, then review progress over time. Some improvements can be seen sooner; building a sustained organic presence requires ongoing work.
Do we need a new website?
Not necessarily. We assess the existing site and prioritise the changes with a clear commercial purpose. That might mean improving a handful of pages, fixing the technical structure, creating a content programme or developing a new experience where the current platform cannot support the business.
How does search connect to advertising?
Paid campaigns can test messages and reach active demand while organic content builds. Search questions inform creative and landing pages; sales feedback helps prioritise both. We plan them around the same audience, offer and commercial measures.
Can you advise us in person and support delivery?
Yes. Work with us in person or virtually, with direct involvement from Roozbeh and Guy. We can guide your existing team, deliver the agreed improvements, connect the analytics and sales systems, and keep reviewing the next opportunities together.
A private introduction
Tell us where the business is today, where you want it to go and what is standing in the way. We’ll shape the right involvement around you.
Discuss your search presenceIn person or virtually. Personally led.